Monday, April 20, 2020

About Wislawa Szymborska

About Wislawa SzymborskaWislawa Szymborska is a very famous writer and is considered to be the first woman novelist. She was a renowned Polish novelist and also a famous international author who received awards for her novels. In this article I will talk about some of the things about Wislawa Szymborska that you may not know.Wislawa Szymborska started her career as a teacher and later became a writer. She did most of her early works in Poland. She is a notable part of the history of Polish literature and has earned the title of one of the most famous poets of the modern times. She is probably the only one who was able to write a good novel about the period of the Catholic persecution. It is a much discussed subject in Poland as many people are curious about what happened in the country during the time of the Catholic rule.Since there are many resources available on the internet regarding Wislawa Szymborska she wrote a book called 'Wislawa: A Memoir' that she wanted to translate into English. But it was later published as a book called 'The Smallest Fragments'.One can find some information about Wislawa Szymborska by researching on the internet or by reading some books. Some of the online resources can help you learn more about her.Writing a resume is one of the most difficult tasks to do in the job market today. As most resume writing services are trying to get their cut from every job applicant it is very important to keep yourself updated with every aspect of the job you want to apply for so that you have full knowledge about what you have to include in your resume.Writing a resume is a great way to express yourself and make sure that you will not have any regrets about having made a wrong decision. The application process for many jobs can be daunting but if you have done all the research that you can do and created an impressive resume, you are well on your way to landing the job. Your resume is the first impression that the employer gets about you and if y ou want him to think that you are the right person for the job, you must keep all the important details in mind.Writing a resume is not that difficult once you have done some of the homework that you have to do. Even if you do not like to write a resume, it would not be bad to do so as it can help you a lot in making the best impression possible when applying for a job.

Wednesday, April 15, 2020

Meet Kaspar Basse, the Eccentric CEO of Joe and the Juice

Meet Kaspar Basse, the Eccentric CEO of Joe and the Juice With an hour to go before the strangest, most exhilarating competition involving fresh fruit and a Vita-Mix the world has ever seen, a warehouse nestled between a series of other airy spaces at Copenhagen’s Papierøen Island is tense. Backstage, contestants are practicing their mixer-flips and ice cube balancing acts, while on stage, a wiry ex-karate champion who could pass for a Danish Sean Penn stalks back and forth, delivering an odd, profane pep talk. “There is no reason to ever fâ€"king feel entitled,” 46-year-old Kaspar Basse admonishes his audience. “There’s no reason to blame the fâ€"king weather because you can’t do anything about it. Be fâ€"king different. It’s OK to want to look good. Most of us don’t. But it’s OK to want to look good. It’s OK to be vain. Vain is only a bad thing if you’re goddamn lazy.” Kaspare Basse of Joe and the Juice Michael Altschulâ€"Visuelmedie.dk Before him stands a legion of mostly handsome Danes, mostly half Basse’s age, hanging on his every word. He is the leader of this cult, the fresh juice and coffee company Joe the Juice, a business that has grown in 15 years from a single shop in Copenhagen to an empire with 212 locations in 14 countries. Basse may come across like a middle-aged dad establishing street cred with a foul mouth, but he commands an enormous degree of respect in this room. Which is why, when he opens it up to questions, the first one is a crowd-silencer. “What is our proportion of women to men in the workplace?” asks London’s Ross Fellows-Patel, who is no outsider to Joe and the Juice â€" but an employee. “I’m not the right one to ask,” Basse ducks, before another executive reveals that the total percentage of women in the workforce is just six. Basse then interjects, “We want to bring more women into the company. Should that be a natural development, or should we force it? I believe it shouldn’t be forced, that we should motivate people to be inspired to work for us, because it is a great company.” After a few more questions and presentations, the “ShowOff” begins. It’s hard to describe, or at least hard to overstate, the insanity of a ShowOff. At its most basic level, it’s dudes from Joe stores around the globe making juice. But they’re not just making juice: they’re flipping pitchers into the air and catching them, they’re juggling ice cubes, they’re pouring juice into cups balanced on their foreheads, their biceps, their backs. They’re shirtless, they’re sweating and they’re on a stage in front of dozens of screaming young men and women. Each Juicer is given a few minutes to perform a series of tricks, and ultimately make a smoothie. They’re rated by judges for style, execution, and whether they actually completed making a smoothie. It’s a hilarious competition, and there’s no better place to bear witness to the enthusiasm Joe’s employees have for their work place. The level of stoke at a ShowOff is through the roof. The company’s growth is as impressive as its employees’ behind-the-counter antics. From 2012 to 2016, Joe’s revenue doubled, from $176 million to $396 million. In 2013, Swedish investment firm Valedo Partners bought the company for $48 million, with Basse keeeping a 10 percent stake, and remaining its CEO. Last October, private equity firm General Atlantic joined as shareholders in the company, equipping Basse with the cash he needs for a North American expansion: Joe the Juice is planning to open 150 stores in the U.S. in 2018, competing directly with the Starbucks gorilla for a slice of not just the $40 billion coffee market but the $2.3 billion consumers now spend on juice and smoothies.   Joe The Juice, New York City Ed Rooneyâ€"Alamy. But the woman question is interesting because it’s also undeniably a company full of dudes. Not just dudes but bros: chest bumping, weightlifting, screaming-in-each-others-faces (with joy!) bros. But what’s particularly unusual about Basse’s band of bros is that they’re bonding not over protein supplements or the New England Patriots but … juice. Fresh-squeezed, fresh-blended, virginal, organic juice. And the company’s testosterone-laced culture seems to lie at the foot of its success, as the competition in Copenhagen made clear. Basse, who like many of his employees has sculpted arms covered in tattoos, grew up in Copenhagen with his younger brother, Kristoffer. His father, Jørgen, was one of the CEOs of the successful department store Magasin, and his mother, Anne-Lise, worked in sales for IBM. Basse enjoyed an upbringing of opportunity, excelling in soccer and karate. In his 20s, Basse and his brother were both champions in the sport â€" Kaspar actually beat his brother to win the national title at age 25, in a match that displayed the difference between their two fighting styles. Kaspar was the more creative and unpredictable, his brother more disciplined. They took divergent career paths as well. Kristoffer ran a telecommunications company, and after a few years in online marketing, Kaspar decided to do something his friends found a little strange: he opened a juice bar in a department store near the Kongens Nytorv square in Copenhagen. It lost money every year (it still does) but Basse learned an important lesson the day a guy named Philip Finsteen walked up to the front counter and asked for a job. Basse was the only employee at the juice bar and couldn’t afford to take on help, but he did need someone to fill in for him so he could attend his mother’s birthday party that Saturday. He agreed to train Finsteen on Friday and let him run the bar on Saturday. “Don’t fâ€"k it up,” Basse warned him. Finsteen tripled the store’s sales. The takeaway: for his company to succeed, the people who worked for him mattered more than anything. Joe the Juice cafe in Soho, central London Robert Evansâ€"Alamy. “The main difference between bricks-and-mortar and online retail is your people,” he says. If you program employees to read from a script they’ve memorized instead of hiring people you trust to interact well with customers, he says “you’re already running it as an online business. Why pay the rent?” Despite that the department store location was losing money, Basse decided to expand to stores with bigger footprints, more traffic and higher rents, â€" “there’s something about the law of bigger numbers” â€" and he maintained an obsessive focus on culture. Instead of a human resources department, Joe The Juice manages personnel in its “Human Potential Development” department. Instead of having his employees memorize a script, he sized them up based on their charm and energy. “We don’t teach our people how to engage,” he says. “That’s defensive.” He offers juicers a kind of exchange program, letting them work in stores at other locations across the globe. Joe’s key performance indicators include soft metrics, like “Meaningfulness quotient” and “social mobility,” valued above same-store sales that can be misleading and that can trick managers into fixing the numbers with “short-sighted tactics like discount campaigns and asking people to prostitute themselves by up-selling.” A few years ago, Joe the Juice started holding those informal “ShowOffs,” which evolved into a wild party with DJs and drinks and juice-making acrobatics that’s clearly infused with guy culture (juice names include “Hangover Heaven” and “Sex Me Up.”) But they’re also undeniably fun, and unimaginable at a Starbucks company retreat. Ninety-nine percent of Basse’s upper level managers began as juicers, and the average age of his employees is 33. Joe The Juice juicer Marcus Alex Lohse snaps a selfie for the grand finale of his winning performance at this year’s “ShowOff” in Copenhagen. The competition features the best juicers from Joe locations around the world. Winston Ross. “We want to end up being a real alternative to Harvard Business School,” he says. “We might have summer camps. We need to tie people closer to us, to make it impossible for you to leave. Imagine if you could give your son five Joe The Juice shares as a Christmas gift.” What Joe gets right is experience, says retail expert Shawn Harris. “It truly is a differentiator. It’s almost like Coyote Ugly in there,” he says. Chicago-based Retail Analyst R.J. Hottovy says there’s room for a company like Joe to expand in the U.S. “People are looking for new experiences with coffee; you’re seeing a trend towards healthier and more authentic. Starbucks generally does an OK job of meeting that demand, but in this day and age, consumers have a shorter attention span,” he says says. “Joe has a very energetic crew, and you’re only as good as your crew is.” Basse is eager to expand his American presence beyond the 22 stores Joe has in New York, Los Angeles, Miami and San Francisco. He also wants to figure out a way to make the culture more accessible to women, he says. “You can’t build a community across the globe without women.” Correction: The story has been corrected to reflect the number of Joe and the Juice locations. They have 212 stores, not 190.

Friday, April 10, 2020

Job Profile Advertising Executive - Work It Daily

Job Profile Advertising Executive - Work It Daily This is a true story as told to JustJobs Academy which houses career interviews and job search advice for professionals in any industry. Visit to read about how to advance your career and how to take ownership for yourself on the job. I was the production manager for a Kansas City based business journal. I have over ten years of advertising and media relations experience. My primary responsibility was to generate revenue through advertising sales and to create high quality ads through various mediums. My specialty was advertorials â€" paid interview/review/informational style articles written about a specific client as a featured special interest piece. In my opinion, the biggest misconception about print advertising is that it isn't worth the cost. Print advertising allows clients to target a specific market without wasting resources in an area not likely to be receptive to the product or service being offered. I would give my job satisfaction a solid 10. There is nothing quite like the feeling you get when a client calls to thank you for helping increase their business. What’s even more satisfying is when that client recommends you to a new client and your own business grows as a result. The one thing I would like to see change is the economy. With so many out of work and small businesses failing all around us, people have less and less money to spend on goods and services. The job itself had so many rewards. So many times I would get a call or card from one of my clients thanking me for the work I did, telling me their business had increased significantly since their ad came out. This job has been incredibly fulfilling for me. I have had the opportunity to work with many wonderful members of my community, pool our resources and come up with new ways to promote local businesses. I can’t tell you how rewarding it is to see a client’s business have customers lined up outside the door because of an ad I created. I have always had a passion for creative writing and just sort of stumbled onto this position by accident. Whether it was my true calling or fate, I can’t say, but I do know it has been one of the most enriching and rewarding experiences of my life. As people lost their jobs and houses, businesses began loosing business. It wasn't long before those businesses started closing their doors. As more and more of our advertisers were going out of business, we were left scrambling to make operating costs, and in the end, had to close our doors as well. That is perhaps the most unique aspect of working as an advertising executive. You are only as strong as your economy. One day I picked up a news journal and scanned the pages. There was only one regular writer on staff, so I sent in my resume. A day later, I was being interviewed and the following week moving into my new office. My new editor had this idea that if he combined my creative writing skills with his ability to sell advertising space, we could come up with a more effective ad campaign for our clients. It was a roaring success. If I had it to do over again, I probably would have taken a few marketing classes in college so that I had a better understanding of markets and the role economy plays on spending. When my business is good, it’s really good, but it goes the other way, too. I think the best way to gauge a local economy is by flipping through a newspaper. If there are lots of ads, things are going well. A vast majority of our advertisers were small, local businesses and because our journal relied primarily on revenue generated from ad space, when those businesses went under, so did we. I think the biggest lesson I learned was the importance of supporting local businesses first. Something strange I learned from on the job was that we’d recently hired a new sales executive who inadvertently sold ad space for the family section to a clinic that offered abortion services. I had also sold an advertorial to an adoption agency for that same section. I titled the article “Choose Life.” Going through the proofs, we all missed the error. A few days later, our phones were ringing off the hook and we even had several people come into the office telling us how appalled they were that we would run an abortion ad under a “Right to Life” article. Needless to say, it was a lesson to us all. People really DO look at the ads. The most challenging aspect of selling advertising space is convincing clients they should buy ad space. More often than not, I had to give out free space just to prove it could be effective. Problem clients had me tugging on my hair a few times. Clients have a tendency to want to nitpick about every little detail. They leave little room for true creativity and limit your ability to convey the message you know from experience, works the best. Stress levels depend entirely on deadlines. There were a few times we had to work through the night to get ads ready on time. This is, however, by no means a complaint, because that simply meant we were making more money, but it can get stressful. My base salary was $46,000 a year with bonuses ranging from $10,000-$20,000 a year depending on ad sales. For the area that I live, my base salary provided for a comfortable living and I typically took one week of vacation every six months which was more than enough for me. JustJobs.com is a job search engine that finds job listings from company career pages, other job boards, newspapers and associations. With one search, they help you find the job with your name on it. Advertising job image from Shutterstock Have you joined our career growth club?Join Us Today!